From Traditional
Origins to New Delights
BRANDING, POSM, PACKAGING
Beeqeh goes beyond being just a traditional muruku snack. It aims to foster sustainability by showcasing the origins of Kacang Putih from Indian ancestors and the rich heritage to all Malaysians.
Discover the remarkable story of how Mr. Paloo Nadar and Ms. Kanichandra, the grandparents of Beeqeh's founder, established this business with great pride in Perak, leaving behind a legacy that endures.
Embarked on Beeqeh's enchanting journey as we revealed a fresh and vibrant brand image, skillfully capturing the essence of the irresistible bites while embracing unconventional design.
The new brand logo captures the essence of freshness and dynamism, exuding an enchanting charm. Looks modern and resonates with younger generations.
Unveiling Tradition with a Modern Twist
The packaging of Muruku sets itself apart with a unique design that breaks away from tradition. It introduces a fresh colour palette that exudes a modern feel while showcasing the deliciousness within.






The striking red colour highlights the outstanding and attractive nature of the signature product, followed by eye-catching pink, mint green, and purple colors.
It embodies the notion that things can be effortlessly handled, just like the carefree nature of enjoying Kacang Putih snacks in India.



An Exquisite Symphony of Taste and Vibrancy
The meadow transforms into a lively scene as shimmering stardust glides through the air, evoking the graceful and vibrant essence of Muruku's flavour.



Elevate Your Brand's Presence: Beeqeh
We thoughtfully designed captivating marketing visuals for Beeqeh, ensuring that displays at the esteemed Matta Fair Exhibition are elevated and mesmerizing for all attendees.



Upplex Digital, a subsidiary of Upplex, is a team of passionate digital creative in Malaysia. We provide social media management, branding & design, UI/UX design and creative production services, offering a comprehensive suite to empower your digital presence.
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Upplex Digital Sdn Bhd
202201028112 (1473809-P)
- Level 9, Menara UAC, Jalan PJU 7/5, Mutiara Damansara, 47800 Petaling Jaya, Selangor
- info@upplex.digital
- 03-7666 5102
- Level 9, Menara UAC, Jalan PJU 7/5, Mutiara Damansara, 47800 Petaling Jaya, Selangor
- info@upplex.digital
- 03-7666 5102
© 2023 Upplex Digital ( 1473809-P ) | All rights reserved
Contact Us
Upplex Digital Sdn Bhd
202201028112 (1473809-P)
- Level 9, Menara UAC, Jalan PJU 7/5, Mutiara Damansara, 47800 Petaling Jaya, Selangor
- info@upplex.digital
- 03-7666 5102
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